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Point of View
Advertising has dramatically changed and economic forces have opened up new ways of working. For those who are leveraging this evolution, understanding the power of their networks and relationships is a competitive advantage. That’s why my work begins and ends with doing right for people. My focus is to create a relationship greater than any contractual obligation. My partners are at the center of everything I do. I believe, if you’re the one helping solve your partner’s problems, this will make you invaluable. My creative mission is simple: work with good people who believe in creativity and do everything I can to help. The studio’s 3 tenets are:
1. Hit every deadline
2. Aim to overdeliver
3. Be fun to work with
Whether you’re a business launching a new product or an agency trying to win a new account my objective is to listen, collaborate and develop ideas that create value.
“Larry gets it. What we do is we use creativity to supercharge businesses. The joy is in building brands, companies and growing business. The creative isn’t worth a damn if it doesn’t do that and I love that Larry thinks this way. He always shows up with a crazy positive attitude and a ton of unique solutions. I feel blessed every time we work together.”
I’ve launched brands, products and campaigns for some of the world’s most influential brands.
Capabilities
Strategy
Research & Insights
Brand Positioning
Brand Architecture
Brand Strategy
Stakeholder Workshops
Brand Innovation
Naming
Design
Identity Development
Package Design
Motion Design
Website Design
Retail Design
Product Lookbooks
Immersive Experiences
Brand Guidelines
Brand Books
Art Direction
Campaign Creation & Execution
Integrated Campaign Development
Brand Development
Broadcast Commercials
Branded Films
Lifestyle Content
Digital Experiences
Social Content
Digital Concept Creation
Concept Native App Design
Photo Direction
Creative Direction
Brand Positioning
Stakeholder Workshops
Campaign Planning
Campaign Execution
Team Development
Develop Creative Operations
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Speaking
AIGA: Minneapolis
Minneapolis MN, 2013
Digiday Conference
Salt Lake UT, 2011
Al Gore’s Climate Leaders Summit
Chicago, IL 2012
Fearless TV
Boulder CO, 2012
University of Colorado—Denver
Denver CO, 2013
University of Colorado—Boulder
Boulder CO, 2013
United Nations
New York, NY 2015
University of Colorado—Boulder
Boulder CO, 2015
AIGA: Denver
Boulder CO, 2017
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My story starts in Milwaukee, WI and ends up in Boulder, CO. Between these two points I’ve had the opportunity to conspire with some of the world's most interesting people and influential organizations. I’ve made short films with Spike Lee, and I’ve tried to save the planet with Al Gore. My work has been praised by Jon Stewart and parodied on Saturday Night Live. I’ve spoken at the UN and to Mrs. Howard's 1st grade class. I’ve built creative departments, brand campaigns and Ikea dressers. I’ve helped grow a small agency into a larger one, along the way winning back to back small agency of the year awards. I’ve been fortunate to win Emmys, a Pencil, Lions and the love of Beth Armstrong. I’ve created work for Apple computers, Nike, Google and I can confidently say that the Tangle Town neighborhood garage sale committee is still the most challenging client ever. My creative mission is simple: find good people who believe in creativity and do everything I can to help. I’m looking to keep it simple. Find the value and communicate it well.