Blood x Sweat x Tears Vodka

Studio Lo partnered with Wolf Spirits Distillery to help them craft a brand and visual identity that captures the attitude and grit that went into making Blood x Sweat x Tears Vodka.

 
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The Brand

Because BST was created by independent craftsmen, Studio Lo built a brand with the same subversive spirit for today’s 21st-century pioneers.

 
 
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Larry and the team brought to life this incredible true insight; that artisans and independent workers who transformed their lives, are now inspiring us to transform ours.
— Umberto Lunchi // Wolf Spirit Distillery - Proprietor // Former VP of Marketing Campari America LLC
 
 
 
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We created an endless amount of content by capturing stories from hillbilly dare-devil grease monkey leather cutting misfits.

 
 
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Strategy

Content Strategy
Brand Strategy

 

Content

Campaign Creation & Execution
Copywriting

 

Design

Visual Design
Creative Direction
Photo Direction


Creative Partners

Capital Goods
Ray Gordon