What I Love

For Al Gore’s Climate Reality Project, Studio Lo developed a digital experience that aimed to make climate change relevant to those that think it’s a distant problem. 

 
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The visually-driven, poetic journey of What I Love allowed a user to see how carbon pollution is affecting all the things they care about.

 
 
 
 

What I love allowed users to pick from 300 different personal passions, like traveling, loving up on dogs, playing tennis, skiing and drinking wine. Once a user selected 8 subjects, a canvas was created to show them what they cared most about .

 
 
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With What I Love, Larry and his team pioneered an innovative climate campaign that energized and expanded the climate conversation into new cultural spaces.
— Maggie Fox // Former CEO of the Climate Reality Project // Former Executive Director of the Sierra Club
 
 
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Results

What I love came from an insight that people only protect what they care about. Inherently you love the things you identify with. With the launch of this digital experience, The Climate Reality Project saw an 18% bump in their membership.

 
 
 

Strategy

UX Strategy
Content Strategy
Brand Strategy

 

Content

Campaign Creation & Execution
Copywriting
Editing
Video Direction
Photography Direction
Photography Production
Post Production

 

Design

UX Design
Art Direction
Visual Design
Creative Direction


 

Creative Partners

The Climate Reality Project
B-Reel