Juicero

Juicero was a cold press juicing system that aimed to deliver raw fruits and veggies from farm to glass in 4 days. Studio Lo concepted and designed a striking visual brand for the launch of this emerging start-up. 

 
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A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad.
— Bill Bernbach // Advertising Legend
 
 
 

But before things went South, we developed a visual look that celebrated the precision that went into this process. Working with photographer Marcus Swanson, we created a clean modern look for the brand. We aimed to capture the elegance of the press. We treated the fruit and vegetables as if they were abstract pieces of high art, focusing on the intricate systems crafted by mother nature.

 
 
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The Campaign

The campaign was built on the insight that we live in a society where food is more processed, pasteurized and artificial than ever before. The more humans have meddled, the more we’ve gotten in the way. And the result is the loss of true nutrients that were inside the plants and vegetables to begin with. Because the pro at making great food is Mother Earth.

 
 
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Strategy

Brand Strategy

 

Content

Campaign Creation & Execution
Copywriting

 

Design

Visual Design
Creative Direction
Photo Direction
Art Direction

Creative Partners

Fortnight Collective
Marcus Swanson