Virgin

dowhateverittakes.org harnessed the creativity of a digital generation, letting them offer up ridiculous stunts or services in exchange for donations. The money raised helped get young people off the streets. 

 
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Results

The site raised $40,000 in 30 days. The important stat behind those numbers is, it all came from kids who haven’t entered the workforce. The average donation was $5, coming from about 8000 donations.

 
 
 

Strategy

Brand Strategy
Digital Strategy
Social Strategy
Content Strategy

 

Content

Campaign Creation & Execution
Website Design & Development
Branded Films

 

Design

Visual Design
Creative Direction
Motion Design


 

Creative Partners

Lollipop